Professional woman smiling in a suit

I help B2B tech, deep-tech and founder-led teams turn complex ideas into a story people understand, trust and act on.

I help B2B tech, deep-tech and founder-led teams turn complex ideas into a story people understand, trust and act on.

BASED IN VILNIUS / WORKING ACROSS EUROPE

Fractional CMO & Strategic Growth Advisor

CO-FOUNDER @ LEAD FRACTIONAL

Vilda Bučmytė

Vilda Bučmytė

Vilda Bučmytė

Marketing gets easier when the story is clear.

Marketing gets easier when the story is clear.

FEWER SLIDES / MORE DECISIONS

HOW I WORK

HOW I WORK

You probably don't need more posts, more channels or another strategy deck. You need to know what to say, to whom, and what to stop doing.

You probably don't need more posts, more channels or another strategy deck. You need to know what to say, to whom, and what to stop doing.

13+ Years

13+ Years

13+ Years

experience in agencies, corporates, VC, startups, freelance and fractional roles.

experience in agencies, corporates, VC, startups, freelance and fractional roles.

7 Markets

7 Markets

7 Markets

Lithuania, Latvia, Estonia, Denmark, Sweden, UK and Germany

Lithuania, Latvia, Estonia, Denmark, Sweden, UK and Germany

Network

Network

Network

from award-winning agencies to long-term freelance partners and C-level executives

from award-winning agencies to long-term freelance partners and C-level executives

6–12 Months

6–12 Months

6–12 Months

average client engagement

average client engagement

Services

Services

Calm sea at sunset

Marketing Audit

A 2–3 week deep dive into what’s working, what’s not and what to fix first – for B2B tech and deep-tech teams.

Calm sea at sunset

Marketing Audit

A 2–3 week deep dive into what’s working, what’s not and what to fix first – for B2B tech and deep-tech teams.

Calm sea at sunset

Marketing Audit

A 2–3 week deep dive into what’s working, what’s not and what to fix first – for B2B tech and deep-tech teams.

Blue sky with white clouds

Positioning & Go-to-Market

Positioning and brand strategy for B2B tech, deep-tech and founder-led teams. Clarify your value proposition, messaging and market story.

Blue sky with white clouds

Positioning & Go-to-Market

Positioning and brand strategy for B2B tech, deep-tech and founder-led teams. Clarify your value proposition, messaging and market story.

Blue sky with white clouds

Positioning & Go-to-Market

Positioning and brand strategy for B2B tech, deep-tech and founder-led teams. Clarify your value proposition, messaging and market story.

Lighthouse symbolizing direction and clarity

Fractional CMO

Senior marketing leadership for B2B tech and founder-led teams – focused priorities and practical growth direction, without a full-time hire too early.

Lighthouse symbolizing direction and clarity

Fractional CMO

Senior marketing leadership for B2B tech and founder-led teams – focused priorities and practical growth direction, without a full-time hire too early.

Lighthouse symbolizing direction and clarity

Fractional CMO

Senior marketing leadership for B2B tech and founder-led teams – focused priorities and practical growth direction, without a full-time hire too early.

Mountain peaks at sunrise

Build the Team

Your first marketing hire, the right freelancers or a senior leader part-time – I help you find, choose and set up the people you actually need.

Mountain peaks at sunrise

Build the Team

Your first marketing hire, the right freelancers or a senior leader part-time – I help you find, choose and set up the people you actually need.

Mountain peaks at sunrise

Build the Team

Your first marketing hire, the right freelancers or a senior leader part-time – I help you find, choose and set up the people you actually need.

In their words

In their words

FRACTIONAL CMO & STRATEGIC GROWTH ADVISOR

FRACTIONAL CMO & STRATEGIC GROWTH ADVISOR

Inês Duarte

About ME

About ME

Hi, I'm Vilda.

I've spent 13+ years in marketing – agencies, corporates, startups and a VC fund. At FIRSTPICK I built a brand from scratch in an industry with no marketing playbook. Since then I've worked mostly with B2B tech and deep-tech teams: products that are brilliant, and really hard to explain.

I'm also co-founder of Lead Fractional, the first fractional CxO community in the Baltics – fractional leaders across 7 countries .




Hi, I'm Vilda.

I've spent 13+ years in marketing – agencies, corporates, startups and a VC fund. At FIRSTPICK I built a brand from scratch in an industry with no marketing playbook. Since then I've worked mostly with B2B tech and deep-tech teams: products that are brilliant, and really hard to explain.

I'm also co-founder of Lead Fractional, the first fractional CxO community in the Baltics – fractional leaders across 7 countries .




Simple steps, no extra layers

Simple steps, no extra layers

How it works

How it works

1

Start a conversation

Start a conversation

30 minutes, one call. You tell me what's stuck, I tell you honestly if I can help – and if not, who can.

30 minutes, one call. You tell me what's stuck, I tell you honestly if I can help – and if not, who can.

2

Clear Plan of Action

Clear Plan of Action

In 2–3 weeks you know what to focus on, what to drop and in what order.

In 2–3 weeks you know what to focus on, what to drop and in what order.

3

Lead & Deliver

Lead & Deliver

I run marketing with your team and the right freelancers – you stay focused on building the company.

I run marketing with your team and the right freelancers – you stay focused on building the company.

Tell me what you're building.

Tell me what you're building.

Vilda Bučmytė

Vilda Bučmytė

13+ years in marketing – agencies, corporates, startups and a VC fund.

13+ years in marketing – agencies, corporates, startups and a VC fund.